Sunday, May 24, 2020
Cannonball Jellyfish Facts
The cannonball jellyfish (Stomolophus meleagris) gets its common name from its appearance, which is about the same size and general shape as a cannonball. While the cannonball jellyfish can secrete a toxin, it does not have the long, stinging tentacles normally associated with jellyfish. Instead, it has short oral arms that give rise to its scientific name, which means many mouthed hunter. Fast Facts: Cannonball Jellyfish Scientific Name: Stomolophus meleagrisCommon Names: Cannonball jellyfish, cabbagehead jellyfish, jellyballBasic Animal Group: InvertebrateSize: 7-10 inches wide, 5 inches tallWeight: 22.8 ouncesLifespan: 3-6 monthsDiet: CarnivoreHabitat: Atlantic, Pacific, and Gulf shoresPopulation: DecreasingConservation Status: Not evaluated Description Cannonballs have robust, dome-shaped bells that range from 7 to 10 inches in width and about 5 inches in height. The bell of jellyfish in the Atlantic and Gulf is milky or jelly, often featuring a rim shaded with brown pigment. Cannonball jellyfish from the Pacific are blue. An average cannonball weighs around 22.8 ounces. The cannonball jellyfish has 16 short, forked oral arms and mucus-coated secondary mouth folds or scapulets. The sexes are separate animals, but they look alike. Cannonball jellyfish in the Pacific Ocean are blue. Rodrigo Friscione / Getty Images Habitat and Range The species lives in estuaries and along coastal shorelines of the Gulf of Mexico, Atlantic Ocean, and Pacific Ocean. In the western Atlantic, it is found from New England to Brazil. It lives in the eastern Pacific from California to Ecuador, and in the western Pacific from the Sea of Japan to the South China Sea. The cannonball thrives in tropical to semi-tropical saltwater with a temperature around 74 degrees Fahrenheit. Diet The cannonball jellyfish is a carnivore that feeds on fish eggs, red drum fish larvae, and planktonic larvae of mollusks and snails (veligers). The jellyfish feeds by sucking water into its mouth fold when its bell contracts. Behavior Most jellyfish are at the mercy of the wind and waves for movement, but the cannonball uses its oral arms to swim. When the jellyfish is disturbed, it dives deeper into the water and releases toxin-containing mucus. The toxin drives away most predators and may help the cannonball trap and disable small prey. The jellyfish can sense light, gravity, and touch. While social communication between cannonballs is not well-understood, sometimes the jellyfish form large groups. Reproduction and Offspring The cannonball jellyfish life cycle includes sexual and asexual phases. Cannonballs become sexually mature in their medusa state, which is the jellyfish form most people recognize. Male jellyfish eject sperm from their mouths, which are captured by oral arms of females. Special pouches in the oral arms serve as nurseries for the embryos. Three to five hours after fertilization, larvae detach from the pouches and float until they attach themselves to a firm structure. The larvae grow into polyps, which trap small prey with tentacles and reproduce asexually by budding. The offspring detach and become ephyra, which eventually morph into the adult medusa form. The average lifespan of a cannonball jellyfish is 3 to 6 months, but they are preyed upon at all life stages, so few make it to maturity. The jellyfish life cycle includes sexual and asexual phases. Dorling Kindersley / Getty Images Conservation Status The International Union for Conservation of Nature (IUCN) has not assigned the cannonball jellyfish a conservation status. The species is ecologically important because it is the primary prey of the endangered leatherback sea turtle (Dermochelys coriacea). The population size varies from year to year. In summer and early autumn, the cannonball jellyfish is the most abundant type of jellyfish off the Atlantic coast from South Carolina to Florida. A study conducted by the South Carolina Department of Natural Resources (SCDNR) from 1989 to 2000 found a steady decline in population numbers. Threats Cannonball jellyfish numbers are highly dependent on water temperature. The species is also affected by water pollution, algae blooms, and prey density. Cannonball jellyfish are at risk from overfishing, but some states oversee management plans for commercial fishing of the species. Cannonball Jellyfish and Humans Dried cannonball jellyfish are in demand as high-protein food and traditional medicine in Asia. Cannonballs commonly wash ashore off the coast of the southeastern United States. In the rare instances of stings, minor skin and eye irritation may result. However, the toxin the jellyfish release when disturbed can cause cardiac problems in humans and animals, including irregular heartbeat and myocardial conduction problems. While dried jellyfish are safe to eat, its best to keep children and pets away from live or beached animals. Sources Corrington, J.D. Commensal association of a spider crab and a medusa. Biology Bulletin. 53:346-350, 1927.à Fautin, Daphne Gail. Reproduction of Cnidaria. Canadian Journal of Zoology. 80 (10): 1735ââ¬â1754, 2002. doi:10.1139/z02-133Hsieh, Y-H.P.; F.M. Leong; Rudloe, J. Jellyfish as food. Hydrobiologia 451:11-17, 2001.à Shanks, A.L. and W.M. Graham. Chemical defense in a scyphomedusa. Marine Ecology Progress Series. 45: 81ââ¬â86, 1988. doi:10.3354/meps045081Toom, P.M.; Larsen, J.B.; Chan, D.S.; Pepper, D.A.; Price, W. Cardiac effects of Stomolophus meleagris (cabbage head jellyfish) toxin. Toxicon. 13 (3): 159ââ¬â164, 1975. doi:10.1016/0041-0101(75)90139-7
Wednesday, May 13, 2020
Thirty-One Years Ago, My Parents Were Illegal Immigrants
Thirty-one years ago, my parents were illegal immigrants that came to The United States to reach the American dream just like a U.S. Citizen. With hard work, dedication, and with the help of an amnesty they were able to reach their goals and provide a good reputation to this country. But how do illegal immigrants benefit The United States? Government budget surplus, agriculture food prices and the economy are one of many reasons why illegal immigrants reflect an important benefit in The United States. Going back to history, in 1607, a group British people immigrated to America creating colonies on the East coast of North America. They claimed to be settlers instead of immigrants and their territory claimed to be govern by England. Allâ⬠¦show more contentâ⬠¦President Trump said: When Mexico sends its people, they re not sending their best. They re not sending you. They re not sending you. They re sending people that have lots of problems, and they re bringing those problems with us. They re bringing drugs. They re bringing crime. They re rapists. And some, I assume, are good people. President Donald Trump has order the arrest and deportation of undocumented immigrants that have committed minor crimes and offences like a DUI. I agree with President Trump with the deportation of illegal immigrants that have criminal records because they are a threat to our families and our country, but unfortunately the U.S. Immigration and Customs Enforcement officers are taking any illegal immigrant that is among those people that have criminal records. First, illegal immigrants benefit the government budget surplus just like an American Citizen. For a fact, most illegal immigrants that work in the United States pays taxes like American citizens and donââ¬â¢t rely on government programs like welfare and food stamps. For instance, I asked my parents how did they filed taxes back then? My father told me that back then in the 1980ââ¬â¢s they could not file taxes because illegal immigrants did not have a social security number. Nowadays, the government provides ITIN number for illegal immigrants that are working in the United States for them to report and pay taxes. Not only that, but they also pay forShow MoreRelated A Comparison of Mexican and Tongan Immigrant Groups Essay example1192 Words à |à 5 PagesComparison of Mexican and Tongan Immigrant Groups I chose to write my paper on the comparison and contrast of two immigration groups. I chose them because they are extremely similar once they have arrived in America, and very different culturally. The two groups that I chose are the Mexicans and the Tongans. 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Wednesday, May 6, 2020
Juvenile Life Imprisonment Free Essays
Kirsten Shew A Juvenileââ¬â¢s Right to Change Making mistakes is part of human nature and the progression of self-identity. People do it all of the time, and among people even children make mistakes. Sometimes, the degree of the mistake is minor and other times it is disturbingly extensive. We will write a custom essay sample on Juvenile Life Imprisonment or any similar topic only for you Order Now Either way, a punishment is almost mandatory and in the case of an extensive punishment life imprisonment is only too often considered and acted upon. Shutting a child away in prison should be out of the question for three main reasons: they have a chance at rehabilitation, such an immense degree of punishment is unconstitutional and juveniles are in no way the same as adults. As a teen, you are most vulnerable to the shaping of beliefs, identity and viewpoints. Currently, there are over 2,500 individuals serving life without parole due to a crime they committed when they were as young as 13. When you send a child to prison for life, they arrive there just as that ââ¬â a child. They are vulnerable and they are frightened. Change, for them, seems like the best decision in the world at that moment and later in their future it could be the best choice they had made. Teen offenders who commit mass crimes such as homicide or battery are often sentenced to an adult prison instead of a juvenile rehabilitation center. In an adult prison, a juvenile learns the ways of these older peers who have the extreme power to influence them and teach them the ways of a true criminal. In a juvenile rehabilitation center, they are surrounded by other teens that had committed crimes relatable to theirs and are influenced by otherââ¬â¢s desires to change and become a real member of society. In an article by Steven Silverman, he talks about case of Zachary Watson and Emmanuel Miller who had both committed what was to believe a hate crime and had both asked to be sent to juvenile court. Millerââ¬â¢s wish had been granted and Watsonââ¬â¢s had been refuted. In adult prison, Watson was stabbed and repeatedly harassed while Miller, in juvenile prison, received his GED, played on the football team and obtained amazing observations from his teachers. In another case, there was a boy, Scott Fillipi, who shot his mother and after he was released from prison he joined the army and became a member of the Presidential Honor Guard. Also, Charles Dutton killed a person at the age of 17 and is now an award winning actor-producer. Based on where hey spend their sentence, in a rehabilitation center or an adult prison, it will determine how well the individual will progress. In Missouri they constructed a juvenile system where, after leaving, only 8 percent of juveniles ended up back in prison. Rehabilitation offers children another chance to right their wrongs and become a real member of society. The eighth amendment of the U. S constitution states, ââ¬Å"Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punish ments inflicted. In 1999, Kuntrell Jackson robbed a video store with his friends and soon found out his friend had murdered the store clerk with a shotgun. He was 14 years old and was sentenced to life without parole even though he was not the shooter; the shooter received life with the possibility of parole. Rodrigo Caballero was a diagnosed schizophrenic and gang member who had shot three rival gang members and was condemned to 110 years in prison. To send a child away from society, their friends, and their family and shut them away for the rest of their life is callous and unnecessary. Putting them into an adult prison is like offering the prisoners fresh meat; the juvenile would likely be handed over to sexual predators and no child, no matter the crime committed, should have to go through something so horrendous. They are more likely to get beat, raped or commit suicide in adult prison than through the juvenile justice system. If it were a 53 year old man who had viciously murdered another human being, to lock him away for the rest of his life is adequate. Since a 53 year old man is far beyond the ripeness of growing mentally, he is unlikely to ever come back from that mental state that left him to take a life. There was a study held by The Human Rights Watch and The American Civil Liberties Union that showed that many of the young prisoners admitted to struggling with hallucinations, anxiety and depression while in the adult prisons. The more humane act of punishment would be to send them to a juvenile justice system where they would be offered counseling and mental health services. One crime does not define who the child is and their beliefs and desires. They do not deserve to have their positive mental health forced from them when it should be preserved by the people who are supposed to protect them, not put them in harmââ¬â¢s way. The correction officials have a duty to protect us and the responsibility to save the future generations from everlasting scarring when they are put in the hands of the adult justice system and still have so much to offer the world. If someone has the capability to be rehabilitated, then why would another person take that chance away from them? When people think of adults, they often imagine somebody who is mature and sophisticated and someone who has seen the world for what it is. But, when people think of adolescents they think of someone who is ripe in their education, immature, prone to influence and just mentally different than an adult. Just because an adolescent commits an atrocious crime does not infer that they are any more grown up than any other child their age. Young children are more likely to break rules and act on impulses than adults; they have a lower sense of responsibility and are completely vulnerable to peer pressure. When they decide to commit a crime, when their yearning to break the law exceeds its limits, they are usually unaware of the consequences that will be brought on by their crime. Being sent into an adult prison is no doubt hard for adults, but for a child itââ¬â¢s almost unbearable, which is why they commonly resort to ending their life. A study by the University of California shows that ââ¬Å"teens often lack the social and emotional maturity to control impulsesâ⬠and ââ¬Å"emotional maturity isnââ¬â¢t attained till after 22. â⬠Kids who commit crimes are more frequently being tried as adults and being sent into adult prisons where they will be faced with rape, assault, peer pressure and negative influences. Being that children are more prone to influences than adults, because they are so unaware of the consequences of certain actions, they would be more susceptible to take on the ways of adult offenders and their chance at righting their wrongs in an adult prison is slim to none. Teen offenders would be forced to spend the majority of their life in a prison cell when they still have room in their souls to grow and prove their morality. Allowing a convicted criminal back into society is no doubt risky and for some people it is an immense idea to be open to. There is always a chance that the juvenile would relapse in a way and go back to their life of crime. Or, maybe they would spread their past experiences on to other vulnerable children and open their minds to the idea that violence is the way to solve problems. Then again, there is always the chance that they might not. How would anybody ever know what kind of change a person is capable of if theyââ¬â¢re not offered the chance to prove themselves? If an adult had come from an adult prison that they had been in since they were a teen, the likeliness of them returning to their previous way of life is extremely likely. If theyââ¬â¢re not offered counseling or mental health services when they are younger and more prone to influence, then they would know no other way of life than that of the one in adult prison. A person who commits a crime should no doubt be held responsible and serve time, no matter what their age or excuse is. A child is so inclined to change, that they should serve time in a place that allows them to change. Maybe, they wouldnââ¬â¢t change at all being placed in a juvenile rehabilitation center, but because everyone is different every child deserves a second chance at life to prove themselves worthy of being a part of society. A changed person, who had once been part of the dark side of reality, could prove a role model to other children who had made mistakes. Raphael Johnson started a community policing program and received his bachelorââ¬â¢s and masterââ¬â¢s degree with honors after being released from prison for shooting and killing a classmate when he was 17. He even ran for public office. Charles Dutton became an award winning actor-producer after quitting school when he was 12 years old and committed manslaughter. This is not saying that committing an exorbitant crime is okay because the convict will back to normal again when theyââ¬â¢re released; it is saying that people are capable of amazing feats and have the ability to turn their life around. They just need the chance to prove so. Juveniles do not deserve to spend their whole life in prison. No matter what they did. Because of their ability to accomplish significant change and their ability to be influenced more than adults, they still have a chance at rehabilitation, it will always be unconstitutionally wrong and they are not the same as adults just because they committed a crime. To lock a child away for the rest of their life is immoral and cruel, but to send them away to a rehabilitation center where they can still be punished by forcing them to face what they have done and yet still receive counseling to deal with their problems and set them straight is a much more sensible approach. If more juvenile delinquents were to be dealt with in juvenile court, instead of adult court, society would have gained another person who now knows the consequences of certain actions and would be looked to as a role model for change. Do not neglect them of a punishment, but allow them an opportunity at a transformation. How to cite Juvenile Life Imprisonment, Essay examples
Tuesday, May 5, 2020
Response To Argument Globalized Intense Competition
Question: Describe about the Response To Argument for Globalized Intense Competition. Answer: Response 1: With pressures on costs, is outsourcing inevitable? I completely support that with the advent of globalization and intense competition in the market, every company has to think of cost effective formulas to attract more consumers. In order to support low cost, Kotabe et al. (2012) commented that outsourcing is one of the most suitable ways. By utilizing the work force of other countries, overall cost of the company can be reduced to a large extent. However, managing the business overseas ultimately results in mismanagement of the business that might cause the company to invest more to overcome the crisis situation. Thus, I support both the points for the argument. Response 2: Should outsourcing always be under consideration as part of an organisations strategic HR management? HRs role does not limit to the process of recruitment but there are other major responsibilities as well. Thus, reducing the burden of recruitment will not reduce the overall responsibilities and roles of the HR. Managing Human Capital still falls under the responsibility of the HR even if the responsibility has been outsourced (Monks et al. 2013). However, there is a better possibility of getting skilled and cheap labourer when the idea of outsourcing is used by a Company. As it has been pointed that getting knowledge of the individual working in an Organization actually helps to flourish the business activities is correct. Reference list: Kotabe, M., Mol, M.J., Murray, J.Y. and Parente, R., 2012. Outsourcing and its implications for market success: negative curvilinearity, firm resources, and competition.Journal of the Academy of Marketing Science,40(2), pp.329-346. Monks, K., Kelly, G., Conway, E., Flood, P., Truss, K. and Hannon, E., 2013. Understanding how HR systems work: the role of HR philosophy and HR processes.Human resource management journal,23(4), pp.379-395.
Wednesday, April 1, 2020
Market Research in Business free essay sample
Bubble tea is originated in tea shops in Taiwan during the 1980s, which consist of pearl milk tea and other similar tea and juice beverages. The tea and the flavoring was shaken vigorously to produced frothy bubbles in the beverage. Bubble tea begins its international recognition spreading from Taiwan to other Asian countries before travelling to North America via the Asian community in Vancouver and the West Coast. Now bubble tea can be found across the country. The competition of bubble tea is very stiff in Singapore due to the ease of entry as starting capital, labor and equipment cost are low, specialized knowledge is also not really required. There we can find bubble tea shops everywhere from shopping malls to housing estates. Apart from the famous bubble tea brandings like Sweet talk and KOI, there are still many other small ones, and with the presence of so many bubble tea brandings and choices, none of them is large enough to dominate the industry. We will write a custom essay sample on Market Research in Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the high level of competition, more ideas to improve business is needed from advertising, promotions to other services. As of today, one of the services provided by a few bubble tea companies will be deliveries. And according to our background research, many of these delivery services are made with requirements of minimum purchase or within their range of service. Therefore, our client is now considering the possibility of enhancing the service in targeting households. This will be classified under existing products; new markets under the Strategic Framework For Market Research In Business Expansion as show in figure 1. 1 Figure 1. 1 Strategic Framework For Market Research In Business Expansion [pic] Aims and Objectives The overall aim of the study is to measure the profitability of delivering bubble teas to household. The three specific objectives include; ) To examine how popular bubble teas are needed in household settings 2) To identify attitudes of our clients delivery service and their competitors 3) To identify how our clients delivery service can adapt to customers needs Below are the further details under each objectives 1) To examine how popular bubble teas are needed in household settings This objective will look into the need of bubble teas in household. It will establish on the frequency of households consuming bubble teas and the number of cups of bubble teas that are consumed each week. It will also look at on what occasions or celebrations will bubble teas be more welcomed. Most importantly this objective will also attempt to identify what should constitutes the target audience. 2) To identify attitudes of our clients delivery service and their competitors This objective will look into which group of households are more likely to consume bubble teas. Under this objective, it will give an indication of what type of bubble teas are usually preferred and how much more will they be willing to pay for delivering services. It will also establish what other bubble teas delivery services from competitors are they aware of in order to prompt awareness for our client. 3) To identify how our clients delivery service can adapt to customers needs The last objective will look into the need of our clients customers and potential customers, what are their needs and expectations regarding the deliveries of bubbles teas to their house and what our client can do in order to achieve higher level of customers satisfaction.
Sunday, March 8, 2020
Code of Ethics Essay Example
Code of Ethics Essay Example Code of Ethics Essay Code of Ethics Essay 1.Nurses value quality nursing care for all people. Valuing quality nursing care involves nurses accepting accountability for the standard of nursing care they provide, helping to raise the standard of nursing care, and taking action when they consider, on reasonable grounds, the standard of nursing care to be unacceptable. This includes a responsibility to question and report what they consider, on reasonable grounds, to be unethical behaviour and treatment. 2. Nurses value respect and kindness for self and others. Valuing respect for self and others encompasses valuing the moral worth and dignity of oneself and others. It includes respecting the individual ethical values people might have in the context of health care. Kindness is the demonstration of simple acts of gentleness, consideration and care. The practise of kindness as a committed and everyday approach to care reduces the power imbalance between a person requiring or receiving care and a nurse, by placing the nurse at the personââ¬â¢s service, which is the appropriate relationship. 3. Nurses value the diversity of people. Valuing the diversity of people requires nurses to appreciate how different cultural backgrounds and languages may influence both the provision and receipt of nursing and health care. 4. Nurses value access to quality nursing and health care for all people. Valuing nursing and health care for all people requires nurses to uphold the principles and standards of the right to nursing and health care as measured by the availability, accessibility, acceptability, quality and safety of nursing and health care services. Specifically, access refers to the extent to which a person or community can obtain health care services. This includes knowledge of when it is appropriate to seek health care, the ability to travel to and the means to pay for health care. Access does not mean the ability to provide all services imaginable for everyone, but rather the ability to reasonably and equitably provide services based on need, irrespective of geography, social standing, ethnicity, age, race, level of income, gender or sexuality. 5. Nurses value informed decision making. Nurses value peopleââ¬â¢s interests in making free and informed decisions. This includes people having the opportunity to verify the meaning and implication of information being given to them when making decisions about their nursing and health care. Nurses also recognise that making decisions is sometimes constrained by circumstances beyond individual control and that there may be circumstances where informed decisionmaking cannot always be fully realised. 6. Nurses value a culture of safety in nursing and health care. Valuing a culture of safety involves nurses actively engaging in the development of shared knowledge and understanding of the crucial importance of safety in contemporary health care. Nurses who value a culture of safety appreciate that safety is everyoneââ¬â¢s responsibility. Nurses support the development of risk management processes and a practice environment designed to reduce the incidence and impact of preventable adverse events in health care. Nurses also support the open disclosure of any adverse events to any person affected during the course of their care 7. Nurses value ethical management of information. The generation and management of information (including health care records and other documents) are performed with professionalism and integrity. This requires the information being recorded to be accurate, non-judgemental and relevant to the health, care and treatment of a person. All health documentation is a record that cannot be changed or altered other than by the addition of further information. A notation in a record or a document used for health care communication can have a powerful positive or negative impact on the quality of care received by a person. These effects can be longlasting, either through ensuring the provision of quality care, or through enshrining stigma, stereotyping and judgement in health care decision-making and health care provision experienced by a person. The ethical management of information involves respecting peopleââ¬â¢s privacy and confidentiality without compromising health or safety. This applies to all types of data, including clinical and research data, irrespective of the medium in which the information occurs or is stored. 8. Nurses value a socially, economically and ecologically sustainable environment promoting health and wellbeing. Nurses value strategies aimed at preventing, minimising and overcoming the harmful effects of economic, social or ecological factors on the health of individuals and communities. Commitment to a healthy environment involves the conservation and efficient use of resources such as energy, water and fuel, as well as clinical and other materials
Thursday, February 20, 2020
Marketing Information System Essay Example | Topics and Well Written Essays - 750 words
Marketing Information System - Essay Example The technological opportunities are obviously highly appealing for Marketers to explore and use extensively and intensively. Technology has no inherent morality and the way in which it is utilized is what really matters. In this matter, both the deontological as well as the utilitarian view of ethics (Bergman, 1997) apply. Drawing coop concentration to the ethical facet of the use of web-based technologies in the area of marketing might comprise of differentiating force for proactive firms. Some aspects of information gathered are visible (such as self-divulgence of information for purchase, self-divulgence of information in accessing a web-site, self-divulgence of information for free merchandise) and some are less visible (such as anonymous profile data, IP, cookies). Owing to these possible uses and abuses of information, many consumers remain hesitant about Internet purchasing. The development of software allowing "private Internet experience" and "completely undetected surfing" is an indication of consumer concern regarding the invasion of privacy. There is room for the development of competitive advantage. The Issue of Marketing Tools Advertising is an important marketing tool on the Internet with a range of possibilities for customer interactivity and involvement (Ranchhod, 1998). Banner advertising has been an important tool for many Internet based advertisements with much research dedicated to its design elements. At the same time, marketing professionals try to comprehend how individuals surf through websites and consequently attempt to increase the CTR (click-through ratio). In this regard, researchers as well as practitioners attempt to recognize key variables like type and size of ad banners, animation, use of color, sounds, images, incentives, etc. Certain practices can be monitored and are endorsed as efficient ones like pop-ups, deceiving banners (computer-like messages, with "ok" button). Parallel to Internet advertising, the development of e-mail marketing and Spam are features of aggressive e marketing. However, there is still a long way to go before many companies put in place the best and most effective approaches to conduct an exceptional email marketing campaign.Companies already have the creativity, the magnificent deals on offer and the colourful landscapes of dreamy holidays to mention a few, but what marketers don't know is that sometimes this creativity can actually get in the way, preventing emails from making it into the inbox. If this is the case, what good does a top-notch creative campaign do if the email is never opened. Although marketers are often from a creative background, one cannot ignore the vital impact of analysis. The information convened from campaigns, such as click through rates and churn rates, is definatele key to gain the discernment about customer's likes and dislikes, and provides the preliminaries to make future campaigns more effective and pertinent. This lead to the conclusion that the emails that companies send are delivered and contain valuable information for customers. By targeting messages more closely and handling customer data more efficiently and effectively, not only will the possibility of fabricating a sale increase, but the overall costs can be cut, databases cleaned and a greater
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