Marketing Information System Essay Example | Topics and Well Written Essays - 750 words

Marketing Information System - Essay Example The technological opportunities are obviously highly appealing for Marketers to explore and use extensively and intensively. Technology has no inherent morality and the way in which it is utilized is what really matters. In this matter, both the deontological as well as the utilitarian view of ethics (Bergman, 1997) apply. Drawing coop concentration to the ethical facet of the use of web-based technologies in the area of marketing might comprise of differentiating force for proactive firms. Some aspects of information gathered are visible (such as self-divulgence of information for purchase, self-divulgence of information in accessing a web-site, self-divulgence of information for free merchandise) and some are less visible (such as anonymous profile data, IP, cookies). Owing to these possible uses and abuses of information, many consumers remain hesitant about Internet purchasing. The development of software allowing "private Internet experience" and "completely undetected surfing" is an indication of consumer concern regarding the invasion of privacy. There is room for the development of competitive advantage. The Issue of Marketing Tools Advertising is an important marketing tool on the Internet with a range of possibilities for customer interactivity and involvement (Ranchhod, 1998). Banner advertising has been an important tool for many Internet based advertisements with much research dedicated to its design elements. At the same time, marketing professionals try to comprehend how individuals surf through websites and consequently attempt to increase the CTR (click-through ratio). In this regard, researchers as well as practitioners attempt to recognize key variables like type and size of ad banners, animation, use of color, sounds, images, incentives, etc. Certain practices can be monitored and are endorsed as efficient ones like pop-ups, deceiving banners (computer-like messages, with "ok" button). Parallel to Internet advertising, the development of e-mail marketing and Spam are features of aggressive e marketing. However, there is still a long way to go before many companies put in place the best and most effective approaches to conduct an exceptional email marketing campaign.Companies already have the creativity, the magnificent deals on offer and the colourful landscapes of dreamy holidays to mention a few, but what marketers don't know is that sometimes this creativity can actually get in the way, preventing emails from making it into the inbox. If this is the case, what good does a top-notch creative campaign do if the email is never opened. Although marketers are often from a creative background, one cannot ignore the vital impact of analysis. The information convened from campaigns, such as click through rates and churn rates, is definatele key to gain the discernment about customer's likes and dislikes, and provides the preliminaries to make future campaigns more effective and pertinent. This lead to the conclusion that the emails that companies send are delivered and contain valuable information for customers. By targeting messages more closely and handling customer data more efficiently and effectively, not only will the possibility of fabricating a sale increase, but the overall costs can be cut, databases cleaned and a greater

Open Market Operations- How and Why They Are Conducted Term Paper

Open Market Operations- How and Why They Are Conducted - Term Paper Example During inflationary periods, there is a lot of money supply in the economy and the government needs to take drastic measures to control the money supply before the rate of inflation worsens. The securities are offered at a higher interest rate than those of private institutions which attract most investors to acquire them and relevant deductions are then made from their bank’s reserves/ accounts. This reduces the money supply in the economy as the amount of money available for consumption to the members will reduce and so will the amount of money available in commercial banks reserves for lending which means that even the lending rate will increase. When the money supply in an economy is limited, the government may decide to increase the supply by buying back part or most of its securities from the public. The government buys them back at the rates agreed during time of sale to the investor. This means that some money will be deposited in the respective investors’ accou nts which will increase their disposable incomes and subsequently their spending. This will also increase the cash reserves of commercial banks hence they can lend money to the general public at lower rates. Open Market Operations – how and why they are conducted Marketing is something which must be performed in the right way possible in order to promote increased sale of a product. This should incorporate all components of a marketing plan and functions in addition. The marketing plan in that manner becomes the central application, which has the competency to improve the sales of a product in the global perspective. The marketing of a product largely relies on the marketing plan established in any given organization. Open markets operations are the principle tool of U.S monetary policy in which central banks buy and sell bonds and securities. The principle has been in use for several years and it functions to maintain reserve balances. It is worth noting that the United Stat es employs open market operations through the Federal Reserve Bank. There are several activities, which are conducted by the Federal Reserve Bank in order to make such operations worth running. However, this is a paper that critically explores open markets operations in terms of how and why they are conducted. It is worth noting that a critical review of the area under discussion is performed from a broad point of view. The Federal Reserve System was established in 1913 when the congress passed the Federal Reserve act. Although it is independent of the government, it is accountable to the congress because the congress can amend the Federal Reserve act when necessary. The Fed is called a "decentralized" central bank. By manipulating reserve balances the Federal Reserve can control the price of reserves in the market. The theory of open markets operations is quite simple; the fed buys securities when it wants to increase the flow of money and credit, and sells securities when it wants to reduce the flow of money and credit (Harvey 4). What they designate as their target interest rate speaks for what they are trying to fight. If they lower the interest rate they are fighting recession. If they raise the interest rate they are fighting inflation. The fed can choose from among many financial instruments to conduct open market operations: corporate bonds, corporate stocks, commercial paper, etc. it uses treasury